Wisdom Shared from the Agency Jungle
High-Signal Content from an Active Operator
I don’t publish daily, weekly, or even monthly. This space is reserved for the thoughts, frameworks, and hard-won lessons that emerge directly from the experience of leading CyberOptik and successfully integrating 13+ agencies.
The goal here is to share operational wisdom on M&A strategy, leadership, and sustainable growth—unfiltered by the need to sell courses or masterminds.
The Archives
Below is a collection of my thoughts on strategic growth, consolidation, and the complexities of modern agency leadership.
Acquisition Announcements
CyberOptik Welcomes Wheel Horse Digital
Announcement From the CyberOptik Blog “We’ve always believed that the best partnerships are built on shared values — a commitment…
A New Adventure: CyberOptik Acquires Status Forward
Announcement From the CyberOptik Blog We are incredibly excited to announce our latest adventure: CyberOptik has acquired Status Forward! Every great…
Buying a WordPress Agency
How to Find WordPress Agencies to Acquire
Most agency acquisition content focuses on what happens after you find a deal — how to structure it, how to…
What It’s Like to Buy a WordPress Agency: A Buyer’s Perspective
Most content about agency acquisitions is written for sellers. And that makes sense — sellers are the ones with the…
The Due Diligence Checklist for Buying a WordPress Agency
Most of the conversation around agency acquisitions centers on the seller — how to prepare, how to price, how to…
Integration & Transition
How to Transition Clients Without Losing Them: A Seller’s Guide
You’ve made the decision to sell. The deal is signed. Now comes the part that will define whether your clients…
How to Integrate Two WordPress Agencies After an Acquisition
Closing the deal is the beginning, not the end. The 90 days after an acquisition closes are operationally the most…
What Happens to Your Team When You Sell Your WordPress Agency
This is part of our WordPress Agency Acquisition Series. Be sure to view more insights we’ve shared on selling your…
Life After the Sale
The Emotional Side of Selling Your WordPress Agency
Most content about selling a WordPress agency focuses on the practical: financials, deal structures, due diligence, client transition processes. All…
Post-Sale Life: What WordPress Agency Owners Do After They Sell
Most content about selling a WordPress agency focuses on the process — the valuation, the deal structure, the transition. Very…
Advice I’d Give Every WordPress Agency Seller
I’ve been on the buyer side of more than a dozen agency acquisitions. I’ve seen deals go smoothly, deals fall…
Panels & Keynotes
Panel: Ron Johnson Speaks at Brainstorm with ThatPetePerry
At the recent Brainstorm conference, hosted by the venerable Pete Perry, I participated in the panel on Acquisitions including a…
Course: The Agency Acquisition Accelerator
I recently had the honor to teach a course for my friends and colleagues over at The Admin Bar. The…
Selling Your WordPress Agency
How to Build a Buyer Profile Before Selling Your WordPress Agency
When most agency owners think about selling, they focus almost entirely on their own side of the equation — their…
How to Attract the Right Buyer for Your WordPress Agency
This is part of our WordPress Agency Acquisition Series. Be sure to view more insights we’ve shared on selling your…
How to Sell a WordPress Agency You’ve Neglected
Not every agency owner arrives at the decision to sell with everything in order. Some arrive burned out, with a…
Strategy & Market Insights
Should You Acquire or Build? Growing a WordPress Agency Both Ways
Every WordPress agency owner who is serious about growth faces a version of this question eventually: is it faster and…
The Triple Win: How a Good Agency Acquisition Works for Everyone
Every acquisition we pursue at CyberOptik is evaluated against a single standard before we move forward: does this deal create…
How WordPress Agency Acquisitions Compare to Buying Other Online Businesses
If you’ve spent any time researching online business acquisitions, you’ve encountered a wide range of asset types — SaaS products,…
Valuation & Deal Structure
How to Use an Earn-Out to Acquire a WordPress Agency With Little to No Upfront Cash
This is part of our WordPress Agency Acquisition Series. Be sure to view more insights we’ve shared on selling your…
The Financial Hygiene Checklist for WordPress Agency Owners
You don’t have to be planning a sale to benefit from clean financials. But if a sale is anywhere on…
Deal Structures When Selling Your WordPress Agency
When most agency owners imagine selling their business, they picture a single moment: a number gets agreed on, a check…
Stay Updated
Since content is sporadic, the best way to know when a new insight is published is to check back or connect with me on LinkedIn.