Real-World Insights from the M&A Frontline
Why Book Ron Johnson?
My speaking engagements are more than theory. I provide a candid breakdown of what it takes to build, scale, and successfully consolidate digital agencies.
With 14 strategic acquisitions (and counting!) under the CyberOptik umbrella, I offer tested, data-driven wisdom on growth, integration, and operational stability. As an active agency operator, the insights I share are current, relevant, and immediately applicable to owners, leaders, and strategic investors.
Featured Panels & Keynotes
My core focus areas are strategic agency growth, operational efficiency through M&A, and long-term client stewardship. Talks are adaptable in length and style (keynote, fireside chat, or panel).
Web Agency Summit Sessions: How to Buy Agencies to Grow Your MRR
I was recently invited to speak on a virtual session at Atarim’s Web Agency Summit 6. My presentation, hosted by the fantastic Stephanie Hudson, covered by own journey in acquisitions, from my first aqui-hire to today including a detailed peak into the process, challenges, and financials of buying books of business.
In the presentation, I detailed the most important factor: identifying those deals that are a win for the buyer, seller, and clients.
Panel: Ron Johnson Speaks at Brainstorm with ThatPetePerry
At the recent Brainstorm conference, hosted by the venerable Pete Perry, I participated in the panel on Acquisitions including a presentation, Q&A, and chat.
It was fantastic to see all my fellow agency owners and provide useful insights to help everyone grow their business.
Course: The Agency Acquisition Accelerator
I recently had the honor to teach a course for my friends and colleagues over at The Admin Bar. The “Agency Acquisition Accelerator” course (free to all Barfly members!) teaches agency owners how to skip traditional lead generation by buying established books of business through “Earn-Out” structures.
Drawing on my 20 years of experience, and managing 800+ sites, the program walks members through how to scale recurring revenue by identifying undervalued agencies and structuring deals that benefit all parties: the buyer, the seller, and the clients. It prioritizes practical deal-making over theory to turn acquisitions into immediate growth engines.
